000			00417nam a2200157Ia 4500
008			230914s2016||||xx |||||||||||||| ||und||
020			_a9780199460496
082			_a8399 1/5 658.827 _bPAN-P
100			_aPanda, Tapan K.
245		0	_aProduct and Brand Management
260			_aNew Delhi _bOxford University Press _c2016
300			_axxiv, 862
650			_aBRAND MANAGEMENT
650			_aMARKETING
942			_cBK
999			_c2787 _d2787