000 00505nam a2200181Ia 4500
008 230914s2022||||xx |||||||||||||| ||und||
020 _a9789351600807
082 _a8008 1/1 659
_bBEL-A
100 _aBlech, George
245 0 _aAdvertising and Pomotion: An Integrated Marketing Communications Perspective
250 _a12th
260 _aChennai
_bMcGraw Hill Edu.
_c2022
300 _axxxi, 712
650 _aADVERTISING
650 _aMARKETING MANAGEMENT
700 _aBlech Michael A.
942 _cBK
999 _c148
_d148