000 | 00505nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 230914s2022||||xx |||||||||||||| ||und|| | ||
020 | _a9789351600807 | ||
082 |
_a8008 1/1 659 _bBEL-A |
||
100 | _aBlech, George | ||
245 | 0 | _aAdvertising and Pomotion: An Integrated Marketing Communications Perspective | |
250 | _a12th | ||
260 |
_aChennai _bMcGraw Hill Edu. _c2022 |
||
300 | _axxxi, 712 | ||
650 | _aADVERTISING | ||
650 | _aMARKETING MANAGEMENT | ||
700 | _aBlech Michael A. | ||
942 | _cBK | ||
999 |
_c148 _d148 |