TY  - BOOK
AU  - Loudon, David L.
AU  - Della Bitta, Albert
TI  - Consumer Behavior: Concepts and Applications
SN  - 9780070473812
U1  - 41 658.8342 
PY  - 2016///
CY  - New Delhi
PB  - McGraw Hill Edu.
KW  - Consumer Behavior
KW  - HRM
ER  -