TY  - BOOK
AU  -  Mesquita José Marcos Carvalho de , Erik Kostelijk,
TI  - Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
SN  - 9781041313076
U1  - 658.8 MES 
PY  - 2026///
CY  - New York 
PB  - Routledge 
ER  -