TY  - BOOK
AU  - Dyche Jill
TI  - The CRM Handbook: a Business Guide to Cutomoer Relationship management
U1  - 5366 1/1 658.81 
PY  - 2002///
CY  - Noida
PB  - Pearson
KW  - BUSINESS MANAGEMENT
KW  - Customer Relationship Management
ER  -