TY  - BOOK
AU  - Ranter, Bruce
TI  - Statistical Modeling and Analysis for Database Marketing : Effective Technique for Mining and Big Data
SN  - 9781574443448
U1  - 658.84 
PY  - 2003///
CY  - Boca Raton
PB  - Chapman & Hall /CRC
KW  - Marketing
KW  - Statistics
ER  -