TY  - BOOK
AU  - Srinivsan, R. 
TI  - Service Marketing: The Indian Context 
SN  - 9788120350342
U1  - 8358 1/1 658.8 
PY  - 2014///
CY  - Delhi
PB  - PHI
KW  - MARKETING MANAGEMENT
KW  - SERVICE MARKETING
ER  -