TY  - BOOK
AU  - Zeithmal, Valarie A. & et.al.,
TI  - Service Marketing: Integrating Customer Focus Across the Firm
SN  - 9789353160777
U1  - 8010 1/1 658.8 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Edu.
KW  - MARKETING MANAGEMENT
KW  - SERVICE MARKETING
ER  -