TY  - BOOK
AU  - Panda, Tapan K.
TI  - Product and Brand Management 
SN  - 9780199460496
U1  - 8399 1/5 658.827 
PY  - 2016///
CY  - New Delhi
PB  - Oxford University Press
KW  - BRAND MANAGEMENT
KW  - MARKETING
ER  -