TY  - BOOK
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global Marketing Management 
SN  - 9780199601363
U1  - 6018 1/1 658.84 
PY  - 2009///
CY  - New Delhi
PB  - Oxford University Press
KW  - GLOBAL MARKETING
KW  - Marketing
ER  -