Consumer Behaviour: Insights from Indian Markets (Record no. 756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00410nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120339637 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 1841 1/1 658.834 |
| Item number | MAJ-C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Majumdar, Ramanuj |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behaviour: Insights from Indian Markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 350 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | KLH Deemed to be University | KLH Deemed to be University | 14/09/2023 | Bill No. 29; Invoice Number & Date. 20583 & 12/07/2017; Source. Bookionics/ HYD | 475.00 | 1841 1/1 658.834 MAJ-C | 1841 | Books |