Integrated Marketing Communication in Digital Age. (Record no. 3756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00332nam a22001097a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260508b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9357466097 |
| 082 ## - | |
| Classification number | 658.872 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Divesh Kumar, Varisha Rehman, Zillur Rahman. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication in Digital Age. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | 2024 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Piece designation (barcode) | Koha date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_872000000000000_KUM | Management | KLH Deemed to be University | KLH Deemed to be University | GBS Library | 24/03/2026 | Professional Book Services | 1049.00 | 213/2025-2026 | 658.872 KUM | GBS51 | 08/05/2026 | 1 | 1049.00 | 08/05/2026 | Books |