Marketing Analytics: (Record no. 3747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260507b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781041313076 |
| 082 ## - | |
| Classification number | 658.8 MES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mesquita José Marcos Carvalho de , Erik Kostelijk, |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Analytics: |
| Remainder of title | Statistical Tools for Marketing and Consumer Behavior Using SPSS. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Special Indian Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2026. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Piece designation (barcode) | Koha date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_800000000000000_MES | Management | KLH Deemed to be University | KLH Deemed to be University | GBS Library | 03/03/2026 | 1495.00 | 658.8 MES | GBS42 | 07/05/2026 | 1 | 1495.00 | 07/05/2026 | Books |