Consumer Behavior (Record no. 3605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070473812 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LOU-C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Loudon David |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Tata McGraw-Hill |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 788p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| KLH Deemed to be University | KLH Deemed to be University | 18/09/2023 | INVOICE NUMBER & DATE: Donated by Dr Swarupa MBA Dept KLH, SOURCE: DONATION | 658.8 LOU-C | GT98 | Books |