Principles of Marketing (Record no. 2744)
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000 -LEADER | |
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fixed length control field | 00454nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789352865612 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 5330 1/9 658.8 |
Item number | KOT-P |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotler, Philip |
245 #0 - TITLE STATEMENT | |
Title | Principles of Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 18th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Noida |
Name of publisher | Pearson |
Year of publication | 2019 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxii, 700 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | MARKETING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary & Agnihotri, Prafulla |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Management | KLH Deemed to be University | KLH Deemed to be University | 14/09/2023 | Bill No. ; Invoice Number & Date. TG-HYD8-201623308 & 10-03-2022; Source. Amazon | 838.00 | 5330 1/9 658.8 KOT-P | 5330 | Books |