Marketing : Concepts and Cases (Record no. 2191)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00426nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070600704 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 8444 1/1 658.8 |
| Item number | ETZ-M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Etzel, Michael & et. al., |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing : Concepts and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 735 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | KLH Deemed to be University | KLH Deemed to be University | 14/09/2023 | Bill No. 1128; Invoice Number & Date. IN-46 & 06-04-2022; Source. Amazon | 200.00 | 8444 1/1 658.8 ETZ-M | 8444 | Books |