Advertising and Pomotion: An Integrated Marketing Communications Perspective (Record no. 148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351600807 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 8008 1/1 659 |
| Item number | BEL-A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Blech, George |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Pomotion: An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill Edu. |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi, 712 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blech Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | KLH Deemed to be University | KLH Deemed to be University | 14/09/2023 | Bill No. 994; Invoice Number & Date. BLR8-7184515 & 11-02-2022; Source. Amazon | 865.00 | 8008 1/1 659 BEL-A | 8008 | Books | |||
| Management | KLH Deemed to be University | KLH Deemed to be University | 14/09/2023 | Bill No. 995; Invoice Number & Date. DEL5-21553196 & 11-02-2022; Source. Amazon | 865.00 | 8009 1/2 659 BEL-A | 8009 | Books |