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Consumer Behavior: Concepts and Applications

Loudon, David L.

Consumer Behavior: Concepts and Applications - 4th - New Delhi McGraw Hill Edu. 2016 - xxlii, 788 p.

ISBN: 9780070473812

Subjects--Topical Terms:
Consumer Behavior
HRM

Dewey Class. No.: 41 658.8342 / LOU-C

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